North Face offers discount for taking 'racial inclusion' course on 'barriers that people of colour face in the outdoors'

The North Face, an outdoor clothing company, is currently offering a 40% discount to customers who take an hour-long "racial inclusion" course that discusses the "barriers that people of colour face in the outdoors," the Sun reported Monday.

The company's "Allyship in the Outdoors" is a digital course about "racial inclusion and allyship." According to the Sun, the online program was launched last month, offering a discount to those who complete all four modules and correctly answer quizzes at the end of each section.

Once signing up for the digital course through the clothing company's website, customers receive an email with a link to begin the lesson.

"The course will help you understand the challenges that people of colour face when accessing the outdoors. It will also provide training and resources to help you be a better ally and to make the outdoors a safer and more welcoming place for everyone," the email from the North Face stated.

The company's course "focuses on perspectives of race and racism in Europe," the course explained.

Students of the course will "build awareness and knowledge of people of colour in the outdoors," "understand barriers and challenges by listening to lived experiences," "understand the power of allyship," and "adopt effective strategies and tools for allyship in action."

While "the outdoor are for everyone," the course stated, "not all of us can access the outdoors equally and have the resources to do so." It noted that "people of colour are less likely to go climbing, hiking, skiing, snowboarding, and trail running."

According to the North Face, the Black Lives Matter "movement" after "George Floyd was murdered by the police" helped to spark "a new awakening in the outdoors that racial inclusion and representation matters in sports."

The clothing brand aims to "create a more equitable outdoors for everyone," noting that "equity acknowledges that everyone comes from different circumstances and allocates resources and opportunities accordingly, so that everyone can reach an equal outcome."

Another section of the course stated that "privilege can give us access to the outdoors."

"In this context, we refer to 'white privilege' meaning that your race and skin colour can give you access to the outdoors when others can be excluded because of historic, enduring racism and biases," it read.

The course instructs customers to report coworkers to their manager if they call them "woke," the Sun reported.

The founder of Free Speech Union, Toby Young, told the news outlet, "The irony is that The North Face is implicitly acknowledging here that all its customers are white."

"After all, why would black customers need to take a course about 'white privilege' to get a 20 per cent discount? But if all customers are white, shouldn't it be examining the beam in its own eye?" Young questioned.

The North Face told the New York Post, "The North Face has always believed the outdoors should be a welcoming, equitable and safe place for all. This course aims to bring light to the barriers to entry preventing all people from sharing equally rewarding experiences in the outdoors."

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