Anheuser-Busch just WON’T apologize for its partnership with Dylan Mulvaney

Anheuser-Busch has finally broken its silence on the Bud Light marketing collaboration with Dylan Mulvaney that sent sales crashing nearly overnight.

The company lost over $6 billion in market cap in just six days.

The global CEO of Anheuser-Busch, Michael Doukeris, told investors in a letter that “Anheuser-Busch did not intend to create controversy or make a political statement. In reality, the Bud Light can posted by a social media influencer that sparked all the conversation was provided by an outside agency without Anheuser-Busch management awareness or approval.”

“Since that time,” Doukeris continued, “the lack of oversight and control over marketing decisions has been addressed and a new VP of Bud Light marketing has been announced. We need to clarify the facts that this was one camp, one influencer, one post, and not a campaign.”

While Bud Light has released several ads apologizing to its drinkers, BlazeTV host Sara Gonzales of "The News & Why it Matters wonders whether or not we should be “punishing Bud Light” for the crimes of an outside agency.

Jaco Booyens, who has been involved in many marketing campaigns himself, has an answer.

He says that “it’s just not quite how it works,” adding, “Someone in the company has to say yes.”

While he is not forgiving of Bud Light, he believes the widespread backlash against the company is a good sign.

“So, society actually does agree with us. They are not into this kid trans, crazy, insane — you know, psychosis movement.”

Chad Prather jumps in to add, “And for the record, Anheurser-Busch is lying.”

He says that there was more than one post and that obviously someone had to create the can with Dylan Mulvaney’s face on it.

“My point is,” he continues, “Dylan Mulvaney didn’t do this for free.”

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