CountryTime Lemonade is taking a stand against big government and helping young entrepreneurs next summer by pledging to help kids pay government fines for operating lemonade stands without a permit.
In a video posted Thursday, the Kraft Heinz-owned brand pledged to donate up to $500,000, one dollar for every retweet, to "help kids next year + beyond."
Calling the campaign "legal-ade," CountryTime is capitalizing on stories of lemonade stands operated by kids being shut down by police for operating without permits.
Lemonade stands are great because they teach kids the value of work and entrepreneurship. It sucks when over-zealous local governments squash the fun with punitive fines, so good for CountryTime for trying to #SaveLemonadeStands next summer.