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The Sneaky Tactic Some States Are Using Now That Parents Are Standing Up Against Common Core


"Rebrand it, refocus it, but don’t retreat."


As fed-up parents across the nation voice their staunch opposition to federal Common Core standards, several states are trying a new approach to appease them... by just changing the name in a "rebranding" effort.

In Iowa, Common Core is now referred to as “The Iowa Core” and as “Next Generation Sunshine State Standards" in Florida. Further, Arizona Gov. Jan Brewer signed an executive order recently to scrub the “Common Core” name from their math and reading standards. Louisiana is also reportedly considering a name change.

Common Core

Glyn Wright, executive director of the Eagle Forum, told FoxNews.com that the name isn’t the problem.

“Even under a different name, the Common Core Standards are still mediocre, at best, and continue to put American students at a significant disadvantage to their international peers,” Wright said.

There are only four states in the U.S. that haven’t adopted at least some Common Core standards.

Critics argue that Common Core, which was never voted on by Congress, promotes a one-size-fits-all approach to education and takes away control from teachers and local school systems. There have also been problems with Common Core “aligned” lessons and textbooks including liberal and progressive political messages.

Former Arkansas Gov. Mike Huckabee sits down for lunch before speaking at the Republican National Committee winter meeting in Washington, Thursday, Jan. 23, 2014. AP Photo/Susan Walsh

Some Republicans, including Jeb Bush and Mike Huckabee, have been longtime supporters of Common Core. Both agree that the name change is necessary because the term Common Core has become “toxic.”

“Rebrand it, refocus it, but don’t retreat,” Huckabee said at a recent meeting of the Council of Chief State School Officers.

Wright had this to say of the tactic: “Rebranding the Common Core does not change the fact that it is still a top-down, federally controlled approach to education that is untested and unproven. We know that Americans will not be fooled by dressing-up this failed initiative.”

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