A group of moviegoers settled into a cinema to watch a film. When you see this video you'll quickly understand how what happened could save their lives — and maybe yours too.
The PSA, which was posted to YouTube on Sunday, appears to show movie goers receive simultaneously phone calls or messages during the opening scenes of a film in which happy music plays as a person drives a car along a rural road.
When the moviegoers reach to silence or check their phones, the unexpected occurs.
Watch the Startling PSA:
"WATCH THIS NOW," commented one YouTube user.
"I think I would have peed a little," wrote another.
The PSA, was apparently filmed in Hong Kong, China, and crafted by the automaker Volkswagen.
It ended on a somber note:
"Mobile use is now the leading cause of death behind the wheel," it said.
"A reminder to keep your eyes on the road."