To your small children, your beard might as well be your skin — remove it, and you become an unrecognizable monster.
In a video uploaded to YouTube Thursday, Bradley Bailey demonstrates just how terrifying an unexpectedly clean-shaven father can be.
It starts innocently enough with a bearded daddy playing peek-a-boo with his daughter.
But after he tells her, "I'll be right back," things take a turn.
When the little girl lifts the towel covering her daddy's face, she freezes up in disbelief and shock.
Then the screaming starts.
Watch the whole encounter:
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