This Intense Ad Just Won a Commercial of the Year Award — After 35 Seconds, You’ll Know Why

It’s easy to see why the Royal Dutch Guide Dog Foundation’s commercial for “veteran dogs” has been announced as the winner of the Gouden Loeki 2014 award, an honor given to the best Dutch commercial of the year.

The commercial is just 35 seconds long, but makes a lasting impression.

After showing terrifying scenes showing a soldier in a war zone, the commercial then cuts to a military veteran being woken from his nightmare by his veteran dog.

“We train dogs to guide people with a trauma out of a nightmare,” the narrator says. “Because we not only help people who cannot see, but also those who have seen too much.”

The video was originally uploaded in January 2010 and has more than 4 million views.