Glenn Beck on Thursday begged the Tea Party to find a new way to identify itself, saying the name has been "so maligned that people stop hearing you now."
"We've got to find new language," Beck said on his television program. "[On the left], they're shape-shifters. You have to constantly shift with them."
Beck made it clear that he is not saying the Tea Party should change their values or principles, only the "language and names and labels."
"You stand here with the truth, but you understand that they are going to continually shift their shape," Beck said. "Good. So will I."
Beck has frequently discussed how progressives first identified themselves as progressives, then became liberals and Democrats before coming back to progressives. He has also discussed the left's use of language in matters like abortion, and how "pro-choice" is much more persuasive language than some potential alternatives.
Beck reiterated that "the truth won't change, love will not change," only the names and labels will.
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