After going dark on Twitter for almost two weeks, Bud Light resumed tweeting on Friday and was seriously ratioed.
The brand's first tweet since April 1 came after Anheuser-Busch CEO Brendan Whitworth issued a bland statement on Friday in an apparent attempt to quell the groundswell of negative sentiment that erupted over the company's move to enlist a man who identifies as a transgender woman to advertise the beverage.
Bud Light's tweet simply showed a can of beer along with a message that said, "TGIF?"
The post elicited thousands of reactions.
"You guys should probably just give up posting for a while, or forever," Matt Walsh of the Daily Wire tweeted.
"Stop promoting transgender ideology," tweeted Stephen Miller, who served as senior advisor to President Donald Trump.
"I don’t drink transbeer," BlazeTV host Sara Gonzales tweeted.
The same post over on Instagram was greeted with similarly derisive comments.
"Woke light. No thanks," one person wrote.
"I don’t usually drink beer, but when I do …. IT WONT BE BUDLIGHT !!!" someone else quipped.
"Why does your brand hate real women? Never buying again," another comment declared.
"Thanks for reminding me to unfollow," someone wrote.
"There will be whole sections in business textbooks in the future detailing how you guys tanked your own brand," someone else opined.
After the release of Whitworth's statement on Friday, some people pointed out that the message lacked substance. Whitworth did not directly address the controversy in the statement, though he did say, "We never intended to be part of a discussion that divides people."
The uproar began after Dylan Mulvaney posted content advertising Bud Light and noted that the brand had sent him a can of beer featuring his own likeness.
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