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The Bud Light boycott has raged on since April after the former top-selling beer brand partnered with LGBTQ influencer and "Days of Girlhood" TikTok star Dylan Mulvaney. The partnership has cost parent company Anheuser-Busch InBev.
Barkley recently vehemently supported Bud Light, and encouraged people to "drink this f***ing beer." Barkley emphatically voiced his opinions at a bar in Lake Tahoe while in town for the American Century Celebrity golf tournament. The Turner Sports broadcaster also blasted critics of the Bud Light boycott.
“I want you all to drink this f***ing beer, I want you all to drink this f***ing beer, I got three cases of Bud Light," Barkley told the crowd. "Hey, and I want to say this: If you’re gay, bless you, if you’re transgender, bless you. And if you have a problem with that, f*** you!”
Bud Light has lost billions of market value since the boycott over the partnership with the transgender activist.
In 2016, Barkley came out against North Carolina's bathroom law that banned transgender individuals from accessing lavatories that didn't align with their natural gender.
At the time, Barkley declared, "As a black person, I’m against any form of discrimination — against whites, Hispanics, gays, lesbians, however you want to phrase it. It’s my job, with the position of power that I’m in and being able to be on television, I’m supposed to stand up for the people who can’t stand up for themselves."
"If somebody is gay, that’s their own business," the NBA icon stated. "But it bothers me how people try to say that jocks are not going to like a gay … I think gay people should be allowed to get married and God bless them, that’s their own business. Listen, if a guy can’t play that’s the only time we don’t want to play with him. We don’t care about all that extracurricular stuff."
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Paul Sacca is a staff writer for Blaze News.