Elon Musk announces he is changing Twitter's bird logo to an 'X' as soon as Monday

Elon Musk announced early on Sunday that he plans to change Twitter's bird logo to an "X."

Shortly after midnight, Musk tweeted: "And soon we shall bid adieu to the Twitter brand and, gradually, all the birds."

He added: "If a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow."

The logo rebrand is the latest change since the billionaire bought Twitter for $44 billion last year.

Earlier this month, Twitter began an ad-sharing program with certain popular users on the social media platform.

Last month, Musk declared the LGBTQ terms "cisgender" and "cis" to be slurs on Twitter.

In May, Florida Gov. Ron DeSantis announced his presidential bid on a Twitter Spaces event with Musk.

In April, Musk removed the legacy badges from verified accounts. Twitter then rolled out Twitter Blue – an $8-per-month subscription service that verifies users in an attempt to increase revenue.

Last week, Musk admitted that Twitter's ad revenue had dropped by about 50%.

Musk hired former NBCUniversal chairman of global advertising and partnerships, Linda Yaccarino, as Twitter's new CEO in May.

Twitter faces new competition from Meta's Threads social media app that launched earlier this month. Mark Zuckerberg's Twitter copycat is a text-based version of the photo-sharing Instagram app.

"Our vision with Threads is to take what Instagram does best and expand that to text, creating a positive and creative space to express your ideas," Meta said in a press release. "Just like on Instagram, with Threads you can follow and connect with friends and creators who share your interests – including the people you follow on Instagram and beyond. And you can use our existing suite of safety and user controls."

Threads had reached 100 million users within a week after the social media app's debut.

Threads peaked on July 7, but has reportedly plummeted 70% in the number of daily active users.

Forbes reported, "Threads’ daily active users stands at around 13 million—down from 44 million on July 7—and the average daily time spent on the app is four minutes, which is down from its launch day peak of 19 minutes, according to Sensor Tower."

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