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Jay-Z partners with NFL for social justice efforts — but Colin Kaepernick allies are not happy about it

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'Jay-Z ... is an accomplice in the league's hypocrisy'

NFL Commissioner Roger Goodell and Jay Z at the Roc Nation and NFL Partnership Announcement at Roc Nation on Aug. 14 in New York City. (Photo by Kevin Mazur/Getty Images for Roc Nation)

The NFL launched a multiyear partnership with rapper Jay-Z's entertainment company, Roc Nation, with the intent of working together on the league's live game experience and increasing social justice efforts, but the alliance has drawn criticism from allies of activist and former quarterback Colin Kaepernick, according to ESPN.

Roc Nation will advise the league on aspects of entertainment, including the Super Bowl halftime performance, and the company will use the combination of football and music to make a positive impact in communities through the league's Inspire Change initiative.

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