After Nike enlisted a biological man to advertise a bra and leggings, many people expressed their disapproval by leaving comments on Nike's Instagram account. But Nike posted a comment of its own, telling people to be nice while also threatening to delete comments "that are not in the spirit of a diverse and inclusive community."
Earlier this week, Dylan Mulvaney, who identifies as a transgender woman, posted content in which he was sporting the women's apparel: "Home for a moment and leaning into cozy workout wear life with @nikewomen ‘s newest Zenvy leggings and Alate bra! They’re so comfortable and buttery soft, perfect for workouts and everyday wear! #feelyourall #teamnike #nikepartner," Mulvaney wrote in an Instagram post that has been labeled as a paid partnership.
Nike's move to have a man advertise women's clothing sparked backlash, with people making their disapproval known on Nike's Instagram page.
"I have five grandsons that I won’t be buying Nike products for anymore. I'll buy from companies that support women," one person wrote in a comment on a Nike post advertising a shoe.
"I don't support misogyny or delusions. No more Nike for me," someone else wrote.
"I am never buying your products again! Go woke go broke!" another commenter declared.
Nike dropped a message of its own in the comments section, declaring, "You are an essential component to the success of your community! We welcome comments that contribute to a positive and constructive discussion: Be kind," Nike wrote, adding, "Be inclusive," and "Encourage each other." The company wrote that, "Hate speech, bullying, or other behaviors that are not in the spirit of a diverse and inclusive community will be deleted."
Anheuser-Busch also recently came under heavy criticism for having Mulvaney advertise Bud Light and for sending Mulvaney a beer can with his face on it.
"Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points. From time to time we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public," an Anheuser-Busch spokesperson informed Fox News Digital.
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