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Google Maps 'Loses' Major Florida City

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"What disturbed us is that this wasn't the first time it happened."

Sunrise, Florida is the opposite of Tisch Mills, Wisconsin. That is to say, the city of 90,000 is hard to miss. Unless Google Maps is trying to find it.

As CNN reports, for at least a month this summer, Google's computers "lost" Sunrise:

People who searched Google Maps for the city were directed instead to Sarasota, Florida -- a place that, while an alphabetical cousin of Sunrise, is actually 200 miles away. No Sunrise business or addresses or phone numbers showed up. Even city hall and other public entities were strangely absent, according to reports on news sites, blogs and Google help forums.

According to Sunrise Mayor Mike Ryan, this is the third time his city has fallen off the face of the earth: "I don't have any problem with the idea that mistakes happen," he said. "The algorithms they have to apply to understand what my search is are undoubtedly complicated. What disturbed us is that this wasn't the first time it happened."

Ryan was proactive about taking up his city's cause: he sent a map of Sunrise to Google CEO Eric Schmidt. Google has since fixed the error.

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