With an initiative called the "People's Car Project," you might expect concept designs for Volkswagens of the future would include not only the practical fuel efficient variety but also those that take a new spin on how vehicles should travel in general.
Meet the Hover Car concept. It is one of more than 119,000 ideas dreamed up through the project over the last year that, along with two other winning entries, was put on display at the recent Beijing Motor Show.
"The creative ideas from the ‘People’s Car Project’ give us a valuable insight into the wishes of Chinese drivers", Simon Loasby, Head of Design at Volkswagen Group China, said in a statement. "The trend is towards safe cars that can easily navigate overcrowded roads and have a personal, emotional and exciting design."
The Hover Car is a tw0-seater that would have zero emissions and travel along an electromagnetic road. Check the concept video of the tech:
This isn't the first hovercraft design by Volkswagen either. The Blaze reported earlier this year on the "Aqua car" concept design released by the company, which would give "all-terrain" a whole new meaning.
Here's info on the other two winning designs:
The "Music Car" expresses the wish of many Chinese for individual automotive design. Equipped with organic light emitting diodes, the exterior color of the vehicle changes with the driver’s choice of music. More than ever, the car thus becomes a means of self-expression and a fashion statement for young drivers.
The "Smart Key", also developed under the PCP and currently on show in Beijing, takes up the trend towards the stronger integration of online technologies in vehicles: The slim 9-millimeter key has a high-resolution touchscreen which keeps the driver up to date on the fuel situation, climate conditions and the car’s security via the 3G network. The driver can also monitor the vehicle from a bird’s eye perspective through real-time satellite transmission.
The People's Car Project, which was only slated to run for a year, was so popular and produced so many quality ideas that Volkswagen extended it indefinitely.
"In a long-term context the findings of the ‘People‘s Car Project’ will influence Volkswagen’s product strategy", de Meo said in the statement. "The design of our models will, however, continue to reflect the tradition of the Volkswagen brand. If at some time in the future we are to produce a vehicle from the ‘People’s Car Project’, it will be a combination of customers’ opinions and brand tradition", de Meo added.
[H/T Daily Mail]