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The 500-Year-Old Story of Beretta Told in One Fascinating Four-Minute Video

"Quality without compromise"

Image source: YouTube

The tradition of Baretta guns began in 1526 when the Republic of Venice bought one of the first of its kind from the father of the centuries-long firearm dynasty, Mastro Bartolomeo Beretta.

The tradition carried on from Bartolomeo his son, Giovannino, and on to his grandson Giovan Antonio. Generations later, Giuseppe began distributing the company's products internationally. But it wasn't until the early 1900s when Giuseppe and Carlo expanded production from Italy into several European countries and the U.S. that the company was able to secure successful business partnerships with the military, law enforcement and the private sector.

Today – nearly 500 years later – "Quality Without Compromise," as stated on the company's website remains at the forefront of its existence. Perhaps there's no better way to demonstrate the unique precision, uncompromising quality and enduring performance of Beretta Premium firearms throughout the centuries than with a masterfully produced video the company posted on its YouTube channel last month.

Image source: YouTube Image source: YouTube

"Human Technology is an artistic short movie celebrating the uniqueness and the distinction of every Beretta premium gun. This movie by Ancarani Studio, under the creative direction of Paola Manfrin, reveals through the minutia of the manufacturing process, the genesis of a luxury Beretta shotgun," the YouTube video description reads. 

"A poetic journey through sterile robotic rooms is blended with five centuries of Beretta’s history, culminating in the final assembly by the gunsmith, ever the wise guardian of the art of manufacturing," it continues.

Take a tour through the centuries by watching how "human technology" has inspired the production of the respected and sought after Beretta firearm:

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