Fox News host Sean Hannity thanked his supporters on social media for beginning a boycott of Keurig products and posting videos of themselves destroying their products after the company pulled its ads from his show.
Why did Keurig pull their ads from Hannity's show?
Left-wing activist organization Media Matters pressured Hannity's advertisers to abandon his show after he allowed Alabama Senate candidate Roy Moore to defend himself from allegations that he had inappropriate sexual behavior with a 14-year-old in 1979.
Media Matters tried unsuccessfully before to get Hannity tossed off the air over his coverage of the conspiracy theory surrounding the murder of a DNC employee.
After being pressured on social media, Keurig indicated Saturday that it would remove its ads from Hannity's show.
"Angelo, thank you for your concern and for bringing this to our attention," Keurig tweeted to Angelo Carusone, Media Matters' president. "We worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show."
Angelo, thank you for your concern and for bringing this to our attention. We worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show.
— Keurig (@Keurig) November 11, 2017
Hannity supporters then began posting videos of themselves destroying their Keurig products and organizing a boycott.
The boycott "trended" on Twitter over the weekend, with many users assailing the coffee machine maker.
— John Paul (@JohnPaul_USA) November 12, 2017
Hannity appeared pleased at the response from his supporters.
"I am humbled and speechless and frankly laughing my ass off," he tweeted after posting videos and articles about the boycott. "I love all my deplorable friends. Thank you and Game on!!"