Despite facing a massive advertiser boycott and losing more than a dozen sponsors, Fox News host Laura Ingraham retained the top spot in cable news TV’s 10 p.m. ratings battle.
And it’s forcing companies who caved to the liberal outrage mob to return to Ingraham’s show.
What are the details?
According to Mediaite, Ingraham’s show, “The Ingraham Angle,” averaged 2.69 million viewers this week, while her closest competitor, Lawrence O’Donnell of MSNBC, averaged 2.6 million viewers. “CNN Tonight,” which is hosted by anchor Don Lemon, averaged far less viewers: 1.29 million
However, O’Donnell was able to best Ingraham in the coveted 25-54 demographic by just several tens of thousands of viewers.
It’s a ratings rebound after Ingraham’s rating dipped in the initial days of the advertiser exodus.
Ingraham’s success even led one company who fled during the exodus, Ace Hardware, to completely reverse its decision and begin advertising on Ingraham’s program again. The company blamed “incomplete information” for its decision to withdraw from Ingraham’s program.
Fox News remained steadfast in its support for Ingraham during the far-left’s boycott of her.