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Alaska Airlines goes woke with gender-neutral uniforms, personal pronoun pins — and all workers now can use makeup and fingernail polish

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Photo by Justin Sullivan/Getty Images

Alaska Airlines said in a recent statement that it's developing "new, gender-neutral uniform pieces" for flight attendants and other frontline workers and allowing all employees to use fingernail polish and makeup, as well as to wear two earrings per ear and single stud nose piercings.

It's all about making sure "everyone can bring their best and most authentic selves to work and to be an inclusive and welcoming environment for employees and guests alike," the airline said.

'Flight attendant by day and drag star by night'

In its statement the airline introduced readers to Jason, a "flight attendant by day and drag star by night." Jason — who uses "they/their" — wore a dress to senior prom and came out at the event.

“I didn’t do it to make anyone uncomfortable or to be the first,” Jason told the airline. “I did it for me, and that’s all that matters."

'I love who I am'

Monique is female but wears a male flight attendant uniform — complete with tie, buttoned shirt, and pants — because that's what "Mo" feels best in, the airline said.

“I love who I am and refuse to make myself smaller in order to be accepted. This is one thing that I can’t compromise over,” according to “Mo,” who uses she/her pronouns. "We all want to look professional, and we all want to be ourselves at the same time — your gender shouldn’t define what you wear or how you look.”

Anything else?

Alaska Airlines added in its statement that it also has created "personal pronoun pins" that employees can wear with their uniforms.

“I answer to all pronouns,” Isaac, a lead customer service agent in Washington D.C., said. “I accept he/him/his, she/her/hers, and they/them/theirs. I feel that there has been greater awareness and sensitivity to personal pronouns, and I love that. But I’m also cognizant that changes take time and I want our society to feel comfortable with how they view and communicate with me.”

The Hill said Alaska Airlines' statement came about nine months after it was accused of discriminating against nonbinary and gender-nonconforming employees.

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