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They're really serious with this?
NBC News announced Wednesday that it has built a confessional of sorts for those people feeling guilty about their contribution to climate change.
NBC unveiled the online confessional for those people who feel the need to confess their climate change-related sins in a private online setting.
The network is promoting the online forum as something called "Climate Confessions."
NBC explains that the project is meant to get people talking about climate change, and in turn, examine themselves and their role.
"Even those who care deeply about the planet's future can slip up now and then," the website explains. "Tell us: Where do you fall short in preventing climate change? Do you blast the A/C? Throw out half your lunch? Grill a steak every week? Share your anonymous confession with NBC News."
Users can file their admission through the "Submit your confession" button on the site, and also allows users file their sins under groups such as "food waste," "energy," "plastics," "meat," and more.
Users can view anonymous confessions of others after making their submission.
Fox News contributor and Townhall editor Katie Pavlich weighed in with scorn on the network's latest project.
On Twitter, she wrote, "This 'confession' page by NBC News about how you supposedly contribute to climate change is insane. Eat meat? You must confess! Use plastic? Confess! Drive a car? Congress! [sic] There's a list of 'sins.' Climate change is a religion."
Psychology professor Geoffrey Miller added, "Climate confession: I haven't done all I could to promote nuclear power."
Journalist Yashar Ali also made light of the new tool.
He shared a screenshot of his submission on Twitter, and wrote, "Wait ... did I do this right?"
Ali's submission read, "I waste a lot of energy on men who don't treat me well."
Many other social media users refused to believe that the network's new feature was even real.
As highlighted by the Daily Wire, other submissions included: