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Netflix picks up Shane Gillis' self-funded, NSFW sitcom 'Tires' following late-night comeback
Image via MelissaAnn420/YouTube (screenshot)

Netflix picks up Shane Gillis' self-funded, NSFW sitcom 'Tires' following late-night comeback

Shane Gillis continued his historic rise as Netflix announced it would both pick up his independent, scripted comedy series as well as host a stand-up comedy special.

Gillis has made leaps and bounds in just a few short weeks, signing an endorsement deal with Bud Light and making a return to "Saturday Night Live."

Rounding out a spectacular month, Netflix picked up Gillis' self-funded project "Tires," which has Gillis starring in, producing, and writing, Barstool Sports reported.

The completely un-woke sitcom features the character Will, who is a "nervous and unqualified heir to an auto repair chain," played by comedian Steven Gerben. The character is attempting to turn his father's repair shop around despite "constant torture from his cousin and now employee, Shane."

The six-episode show is produced by Gillis and his long-time comedy partner John McKeever, who operates Dad Sick Productions with Gillis. The duo has racked up over 80 million views on their YouTube channel, "Gilly and Keeves," which sports just 20 videos.

Their comedic sketches under the same name have averaged 4 million views per video in just a couple short years.

Netflix also decided to do another stand-up special with Gillis after a successful inaugural experience with the special "Shane Gillis: Beautiful Dogs" in 2023. That special was directed by McKeever, Variety noted, and stayed in Netflix's top 10 for multiple weeks.

That followed Gillis' insanely successful YouTube release of his 2021 special, "Shane Gillis Live in Austin," which has over 24 million views.

As Bud Light has attempted to make a marketing splash following a year of record losses, the beer brand reached out to its most loyal comedian in Gillis for a "March Madness" marketing campaign in reference to NCAA basketball.

Then, Gillis returned to his former place of work at SNL, from which he was previously fired in 2019. Gillis' monologue caused ripples in leftist media, which was offended by his use of the words "gay" and "retarded" and jokes about his family that talked about Down syndrome.

Sketches included a commercial with a gun-toting, insurance agent ostrich as well as a performance as his fan-favorite impression of Donald Trump. The sketch had Gillis in a fake movie trailer that poked fun at Trump's recent release of exclusive sneakers.

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Andrew Chapados

Andrew Chapados

Andrew Chapados is a writer focusing on sports, culture, entertainment, gaming, and U.S. politics. The podcaster and former radio-broadcaster also served in the Canadian Armed Forces, which he confirms actually does exist.

@andrewsaystv →