Target sells Pride flag-bearing nutcracker figurines and other pro-LGBT Christmas items

Target is offering various pro-LGBT-themed Christmas items for sale, including Pride flag-bearing nutcracker figurines topped with rainbow-colored hats.

The store is also selling a snow globe that features a rainbow-colored heart that bears the message "love is love." The globe "plays the song 'Joy to the World,'" according to the item description.

Target is also offering pro-LGBT wrapping paper. "Unwrap the joy of being yourself with our 50sq ft Snowflake Print Pride Gift Wrap by Wondershop," reads the description of one style of wrapping paper. "Infused with LGBTQIA+ pride, its rainbow hues are perfect for celebrations, be it Christmas or thoughtful gifting." Another wrapping paper option features rainbow-striped candy canes. "Show your pride as you hand out festive gifts by wrapping them in this Rainbow Candy Cane-Print Pride Gift Wrap from Wondershop," the product description states.

Target faced significant consumer backlash earlier this year over LGBT-related items for sale, including items for children. The company caught flak for offering items from Abprallen, a brand that offers products with the message "Satan respects pronouns," though Target had not been offering those Satan-themed items.

"For more than a decade, Target has offered an assortment of products aimed at celebrating Pride Month. Since introducing this year's collection, we've experienced threats impacting our team members' sense of safety and well-being while at work. Given these volatile circumstances, we are making adjustments to our plans, including removing items that have been at the center of the most significant confrontational behavior. Our focus now is on moving forward with our continuing commitment to the LGBTQIA+ community and standing with them as we celebrate Pride Month and throughout the year," the company said in a May 2023 statement.

As that statement indicated, Target apparently plans to persist in celebrating the LGBT agenda.

"Honored to be starting a new body of work in a new role Target has built to lead the Multicultural Merchandising Strategy for the LGBTQIA+ guest segment and Pride businesses across the company for the LGBTQIA+ & Allied communities," Erik Thompson wrote in a LinkedIn post.

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