On Wednesday, menswear company Bonobos launched Twitter campaign #EvolveTheDefinition to, apparently, change the definition of the word “masculine.”
The hashtag, which was promoted so that it appeared first among national Twitter trends, accompanied a series of interview clips in which men explained why the definition of “masculine,” traditionally meaning “having the qualities of a man,” was far too “rigid” for them and needed to be changed to fit “every self proclaimed man.”
We interviewed 172 individuals across a spectrum of body shape, race, age, and identity about the definition of “ma… https://t.co/75p2wKdFab
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