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UPDATE: Ed Schultz quest to pee on Fox News continues

Back in November, I reminded Ed Schultz that his bold guarantee to ‘kick Fox’s ass’ by the 2010 mid-terms didn’t quite come to fruition. Using Ed’s own ratings methodology, he lost to Bret Baier by the narrow margin of 84 million viewers.

A Blaze reader (you have to love this thought process) decided to email that article, titled “FAIL: Ed Schultz prediction goes down in flames”, directly to big Ed himself. Strangely, Ed replied within minutes. The quick response made it appear as though he doesn’t get a lot of viewer email. Anyway, here’s what he said:

“We will get there...I've been here 20 months..we have delivered the best numbers msnbc has ever had in this time slot...ever ! Glad you are watching the numbers...I will save your email..ed

Sent from my (Ed’s) Verizon Wireless BlackBerry”

After this post I’m not entirely sure Ed will still be ‘glad’ we’re watching the numbers. Ed promised – with the grace and humility of a baboon – that he’d ‘‘lift his leg” on Fox after he tasted sweet victory. Looks like the celebration tinkle will have to remain on hold, as evidenced by the ratings since the last Schultz scoreboard update.

Here are the results from November 12, 2010 through March 18, 2011. Towards the end of January, Ed switched time slots and began going head to head against Greta Van Susteren. We have the Ed vs. Greta results, but we still show how Ed’s numbers in his new time slot compare to Baier, his old nemesis.

Since Nov. 12, Schultz has 0 wins in 106 chances against Greta & Baier:

0-44 vs. Baier @6pm

0-31 vs. Greta @10pm

Plus, Ed is also 0-31 vs. Baier even after gaining the advantage of a prime time slot. That’s a total of 106 straight losses. Add to it the 58 straight losses since his ‘kick Fox’s ass’ prediction back in August, and the losing streak is at 164. He hasn't beat Fox in 7 months (and likely ever, for that matter - but I'll have to tally that one later).

The only time MSNBC beat Fox during ‘Ed Show’ times, was on a holiday or vacation day. And that’s only because they run specials like ‘Sex Slaves’, ‘Caught on Tape’, and ‘Lockdown’.

Mediaite recently ran an article that asked ‘Will MSNBC Ever Give Up On Lockup?”

As long as they have Ed Shultz on air, the answer will certainly be ‘no’.

Here is a complete list of the ratings (25-54 demo), the numbers represent hundreds of thousands. As you can see, it's not even close.

DateBaier 6pEd 10pEd lost byGreta 10pmEd 10pmEd lost by
18-Mar372175197331175156
17-Mar417282135523282241
16-Mar486189297586189397
15-Mar523265258643265378
14-Mar500307193590307283
10-Mar448268180565268297
9-Mar485361124501361140
8-Mar402281121498281217
7-Mar424305119407305102
3-Mar46630815837630868
2-Mar402247155411247164
1-Mar478251227376251125
24-Feb495307188446307139
23-Feb474267207446267179
22-Feb464255209405255150
18-Feb485184301405184221
17-Feb33229240541292249
16-Feb46627818833027852
15-Feb43225218033125279
14-Feb402152250375152223
10-Feb524180344506180326
9-Feb47026220830526243
8-Feb431226205373226147
7-Feb411152259391152239
3-Feb466166300443166277
2-Feb519329190475329146
1-Feb532180352383180203
28-Jan441244197386244142
27-Jan418191227296191105
26-Jan463231232394231163
24-Jan378207171356207149

Ed Show moves to 10pm

DateBaier 6pEd 6pmEd lost by
21-Jan25917287
20-Jan344149195
19-Jan356139217
18-Jan384147237
17-Jan444160284
14-Jan386174212
13-Jan378186192
12-Jan489268221
11-Jan503198305
10-Jan509186323
7-Jan420129291
6-Jan530171359
5-Jan32422698
4-Jan427159268
3-Jan385224161
29-Dec321145176
28-Dec355147208
27-Dec42198323
23-Dec331181150
22-Dec334223111
21-Dec413214199
20-Dec361182179
17-Dec318188130
16-Dec486166320
15-Dec487249238
14-Dec402227175
13-Dec360223137
10-Dec365248117
9-Dec382258124
8-Dec472222250
7-Dec438263175
6-Dec381198183
3-Dec326155171
2-Dec555181374
1-Dec377212165
24-Nov453125328
23-Nov530157373
22-Nov437175262
19-Nov375184191
18-Nov442195247
17-Nov523183340
16-Nov450160290
15-Nov446166280
12-Nov412204208

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