Who wouldn't want to watch a slow-mo video of what happens to things like a light bulb, bar of soap, lime when you microwave them for a long enough time period? The answer: everybody.

This is probably what the marketing team from Moe's Southwest Grill -- a fast-food Tex-Mex chain -- thought when coming up with their new ad.

Released just this week on YouTube, the video already has more than 70,000 views. Check out all the slow-mo glory:

[H/T Gizmodo]