At least one person has died and 13 people are being treated for injuries in New York after a car plowed into the sidewalk in the middle of Times Square on Thursday, according to Reuters.

BREAKING: Speeding vehicle strikes pedestrians on sidewalk in New York City's Times Square - building announcement pic.twitter.com/Rajtr8w4bZ

— Reuters U.S. News (@ReutersUS) May 18, 2017

MORE: At least 10 people receiving treatment after vehicle strikes pedestrians in New York's Times Square - Reuters witness

— Reuters U.S. News (@ReutersUS) May 18, 2017

MORE: At least one person dead after vehicle strikes pedestrians in New York's Times Square - Reuters witness

— Reuters U.S. News (@ReutersUS) May 18, 2017

NYPD confirmed that the driver lost control between 42nd and 43rd streets and is now in custody.

Motive remains unknown, but witnesses tell Reuters that the car was driving against traffic up onto the sidewalk where it struck pedestrians.

LIVE: Witnesses tell Reuters vehicle drove against traffic onto sidewalk, striking pedestrians in NYC Times Square. https://t.co/nXVYhJAEXC

— Reuters U.S. News (@ReutersUS) May 18, 2017

An NYPD spokesman has already asserted that the incident does not appear to be terror-related.

This story is developing and will be updated as details emerge.

UPDATE: The injury toll from the accident may be as high as 20, although information remains uncertain. More media outlets have confirmed the NYPD's initial report that the driver had a history of alcohol abuse and driving under the influence. This story will be updated as further firm details become available.