Despite Media Matters-led advertiser boycott, Laura Ingraham returns with Fox News’ full support

Despite Media Matters-led advertiser boycott, Laura Ingraham returns with Fox News’ full support
Fox News host Laura Ingraham returns to the airwaves on Monday, nearly two weeks after a boycott robbed her of more than a dozen advertisers. (John Moore/Getty Images)

Fox News host Laura Ingraham will return to the airwaves on Monday, more than one week after she last appeared on the network. Ingraham was absent last week due to a planned Easter vacation.

However, due to the boycott initiated by Parkland, Florida, student David Hogg and mainstreamed by Media Matters, Ingraham will have noticeably fewer advertisers, CNN Money reported.

What are the details?

According to CNN, citing sources at Fox News, many of the companies that formerly advertised on “The Ingraham Angle” continue to hold out, meaning there will be fewer advertisers during her program tonight and in the near future.

According to Media Matters, 18 companies issued statements retracting their support of Ingraham’s show or distancing themselves from the Fox News host. The ultimate impact these companies will have on Ingraham is unknown.

As CNN reported, data firm Kantar showed that prior to the Hogg controversy nearly two weeks ago, Ingraham’s show averaged 14.5 minutes of commercial time during her one-hour show. But that dropped significantly to just under nine minutes the first night after the boycott and to about eight minutes the second night. During that time, Ingraham’s ratings also dropped.

Ingraham has been off the air since, a time when many speculated that Ingraham would be fired. After all, Bill O’Reilly, who faced a similar situation last year amid a sexual misconduct scandal, was fired during the end of a pre-planned vacation.

What has Fox said since?

Fox News Co-President Jack Abernethy released a statement last week re-affirming the network’s support for Ingraham, saying Fox News will not be bullied by the liberal outrage mob.

“We cannot and will not allow voices to be censored by agenda-driven intimidation efforts. We look forward to having Laura Ingraham back hosting her program next Monday when she returns from spring vacation with her children,” he said.