Wrapping paper adorned with the iconic, anti-Joe Biden phrase "Let's Go Brandon" is expected to double in sales this year, Fox News reported, citing the Georgia-based conservative apparel and lifestyle company that sells the novelty item.
What are the details?
The company is named Freedom Speaks Up — though the cable network said it was known as Bring Ammo around this time last year.
By the end of 2021, the wrapping paper idea — which got off the ground on a whim — turned into big-time sales, Fox News said, adding that the company sold over 500,000 square feet of the wrapping paper.
That equated to about $1 million in sales last year, company CEO Seth Weathers told the cable network, adding that Freedom Speaks Up has added similar products such as "Merry Easter" wrapping paper, which is yet another make-fun-of-Biden product.
Weathers added to Fox News that his outfit expects to roughly double its sales from last year: "We’re having tons of fun with this; there’s no way to spend twenty bucks and get more smiles on Christmas morning."
He noted in a 2021 story from the cable network that he came up with the "Let's Go Brandon" wrapping paper idea while talking with a friend; Weathers added that he asked a local printer if he could create it.
"We sent out an email, and it just started really blowing up quick," he noted to Fox News. "I kind of knew we were on to something at that point."
The "Let's Go Brandon" chant came to life last year after a reporter interviewing Brandon Brown — winner of the NASCAR Xfinity Series race at Talladega Superspeedway in Alabama — tried in vain to convince the TV audience that the crowd was chanting "Let's go Brandon!" when the chant was clearly "F*** Joe Biden!"
With that, crowds began to chant "Let's go Brandon!" instead, which isn't profane on its face, except that leftists far and wide know exactly what the phrase means, and they became furious about it:
- Weeks after the Talladega race, a Southwest Airlines pilot triggered an Associated Press reporter on a flight after saying "Let's go, Brandon" over the plane's intercom system.
- Dan Rather — who resigned from CBS News in disgrace in 2004 after infamously using unverified documents in a report on then-President George W. Bush's National Guard service — blasted Republicans for the "vulgarity" of the "Let's go Brandon" chant, yet gave Democrats a pass for shouting "F*** Donald Trump."
- In November 2021, a far-left state lawmaker said the "Let's go Brandon" chant "should be equated with burning the flag" — and then got a harsh history lesson.
Here's a video report from last year about the wrapping paper's popularity:
Conservatives celebrate Christmas with ‘Lets go Brandon’ wrapping paperyoutu.be