NBCUniversal chairman of Global Advertising and Partnerships Linda Yaccarino is in discussions to serve as Twitter's CEO, the Wall Street Journal reported, citing unnamed people. The New York Times, citing two unnamed people, has reported that Elon Musk is in discussions to hire the woman for the role.
Elon Musk announced on Thursday that he has hired someone to serve as CEO of the social media platform and that she will begin the job in around six weeks, though he did not divulge the woman's identity.
"Excited to announce that I've hired a new CEO for X/Twitter. She will be starting in ~6 weeks! My role will transition to being exec chair & CTO, overseeing product, software & sysops," Musk tweeted. "The commitment to open source transparency and accepting a wide range of viewpoints remains unchanged," Musk also tweeted on Thursday.
Yaccarino's LinkedIn profile indicates that she has ties to the World Economic Forum.
"Yaccarino is the Chairman of the WEF's Taskforce on Future of Work and sits on the WEF's Media, Entertainment and Culture Industry Governors Steering Committee. She is also highly engaged with the Value in Media initiative," the LinkedIn page states.
She is the immediate past chair of the Ad Council board of directors. While serving as chair, she helped promote COVID-19 vaccination.
"As 2021-2022 Ad Council Chair, Yaccarino partnered with the business community, the White House, and government agencies to create a COVID-19 vaccination campaign, featuring Pope Francis and reaching over 200 million Americans," according to her LinkedIn profile, which also describes her a "Global Leader."
In December, Musk ran a Twitter poll asking whether he should step down from the helm of the company. More than half of the votes called for Musk to step down. "I will resign as CEO as soon as I find someone foolish enough to take the job! After that, I will just run the software & servers teams," he tweeted.
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