One in eight men would choose a brand new iPhone over a girlfriend, according to a new survey conducted by a UK site — but, that may not be the most surprising result.
Sale Land's survey also found that three-percent of men would break up with their current love interest for the new iPhone.
"I’ve been going out with the same girl for three years but if it meant getting may hands on a new iPhone she’d be dumped instantly," one man said, according to The Telegraph. "To be honest I’m getting a bit fed up with her anyway.”
NEW YORK, NY - SEPTEMBER 20: The gold version of the iPhone 5S is displayed at an Apple store on September 20, 2013 in New York City. Apple launched two new models of iPhone: the iPhone 5S, which is preceded by the iPhone 5, and a cheaper, paired down version, the iPhone 5C. The Gold version of the phone has reportedly become one of the hardest to find and orders are backed-up into October. (Credit: Getty Images)
"Of course I wouldn’t leave my girlfriend for the latest Apple gadget – although I may be tempted when it comes to the new Samsung Galaxy," another reportedly said.
The survey added that about half asked said they had used a phone app to resolve an argument with their significant other.
The Telegraph did note, however, that "there have been no reports of men attempting to exchange girlfriends for iPhones."
Follow Oliver Darcy (@oliverdarcy) on Twitter