The U.S. Supreme Court ruled on Thursday that a false advertising lawsuit against Coca-Cola can move forward, citing the fact that their Pomegranate Blueberry drink actually contains a very limited amount of pomegranate juice.
The beverage giant had come under fire from Pom Wonderful, which also sells pomegranate juice, because it is made almost entirely from other cheaper juices. On the product, Coca-Cola notes in a smaller font that the product is a "flavored blend of 5 juices."
So how much pomegranate is actually in the beverage? According to Justice Anthony Kennedy, who wrote the court's opinion, not much.
"Coca-Cola, under its Minute Maid brand, created a juice blend containing 99.4% apple and grape juices, 0.3% pomegranate juice, 0.2% blueberry juice, and 0.1% raspberry juice," he wrote.
Yes, that's right. It appears the Pomegranate Blueberry drink only contains .3% pomegranate juice, leaving it almost entirely composed of apple and grape juices.
"Despite the minuscule amount of pomegranate and blueberry juices in the blend, the front label of the Coca-Cola product displays the words 'pomegranate blueberry' in all capital letters, on two separate lines," Kennedy wrote.
The case is "Pom Wonder v. Coca-Cola Co."
Follow Oliver Darcy (@oliverdarcy) on Twitter