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"The Conjuring" franchise has succeeded by broadening the horror audience with old-school frights and a higher quality plotline.
NEW YORK (AP) — The recent slump of sequels at the box office finally caught a break with "The Conjuring 2," a horror sequel that topped weekend theaters with an estimated $40.4 million.
The Warner Bros. film, in which Vera Farmiga and Patrick Wilson play married paranormal investigators, opened nearly on par with its 2013 original, which was also directed by James Wan. That film debuted with $41.8 million and went on to earn $319 million globally.
The big-budget video-game adaptation "Warcraft," a co-production between Universal and Legendary that reportedly cost $160 million to make, came in second with $24.4 million, according to studio estimates Sunday. Though it effectively bombed in North America, "Warcraft" has been a hit overseas, particularly in China.
This image released by Warner Bros. shows, from left, Vera Farmiga, Simon McBurney, Abhi Sinha, Frances O'Connor and Patrick Wilson in a scene from the New Line Cinema thriller, "The Conjuring 2." (Warner Bros. via AP)
In China, the film, taken from the "World of Warcraft" video game franchise, has made a staggering $156 million in its first five days. That surpasses the foreign film release record of "Avengers: Age of Ultron," not to mention blockbusters like "Star Wars: The Force Awakens."
Why has "Warcraft," a poorly reviewed video game adaption, done so well in China? The game it's based on, "World of Warcraft," has long been especially popular there, even spawning a theme park. The film's Chinese release was also handled by Legendary, the production company bought earlier this year by China's entertainment and real estate powerhouse Dalian Wanda Group Co.
The Lionsgate magician caper "Now You See Me 2," starring Jesse Eisenberg, Mark Ruffalo and Woody Harrelson, opened in third place with $23 million domestically. That's a drop from the original's $29.4 million debut. It eventually grossed $351.7 million worldwide.
The dip for "Now You See Me 2" was more in line with the diminishing results seen from recent poorly performing sequels. "Alice Through the Looking Glass," ''Teenage Mutant Ninja Turtles: Out of the Shadows" (last week's top film, which slid to fourth this weekend with $14.8 million), "Neighbors 2: Sorority Rising," ''Ride Along 2" and "The Huntsman: Winter's War" have all done worse than their preceding films.
The streak didn't concern Warner Bros., studio distribution chief Jeff Goldstein said.
"We looked at the number of movies that didn't work and we said to ourselves: It's really the content of the films," Goldstein said. "While there seems to have been a few in a row, we didn't think it was a pattern that was systemic. We just thought it was about the movie, itself."
Instead, "The Conjuring" franchise has succeeded by broadening the horror audience with old-school frights and a higher quality than the genre typically sees. The sequel, which is set in a haunted London home, appealed to both younger and older moviegoers, and drew a roughly even split of males and females — a rarity for a horror film.
"There's seemingly been a spell cast over the second installments and 'The Conjuring,' I think, broke that spell," said Paul Dergarabedian, senior media analyst for comScore. "Just the overall quality won over the audience in a genre that's generally looked down upon from a critical perspective."
Unlike "Warcraft" or "Now You See Me 2," "The Conjuring 2" had largely positive reviews going for it. Duncan Jones, the director of "Warcraft," took to Twitter on Friday to defend his film against the critical reaction. For those who didn't like the film he urged, "No worries, but please chill out. It's just a movie."
Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to comScore. Where available, the latest international numbers for Friday through Sunday are also included. Final three-day domestic figures will be released Monday.
1. "The Conjuring 2," $40.4 million.
2. "Warcraft," $24.4 million.
3. "Now You See Me 2," $23 million.
4. "Teenage Mutant Ninja Turtles: Out of the Shadows," $14.8 million.
5. "X-Men: Apocalypse," $10 million.
6. "Me Before You," $9.2 million.
7. "The Angry Birds Movie," $6.7 million.
8. "Alice Through the Looking Glass," $5.5 million.
9. "Captain America: Civil War," $4.3 million.
10. "The Jungle Book," $2.7 million.
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