A survey conducted by Rasmussen Reports
that a majority of Americans support a boycott of Bud Light over its transgender controversy.
The telephone and online survey
40% of American adults saying the Anheuser-Busch transgender promotion would make them less likely to buy Bud Light. Only 19% said the promotion would make them more likely to purchase the beer, and another 37% said it would make no difference to them.
When asked directly if they supported the boycott of Anheuser-Busch products, far more respondents showed their animosity for the transgender marketing.
54% of those respondents
they either strongly support or somewhat support the boycott, while only 30% said they strongly oppose or somewhat oppose the boycott.
The poll also found a profound generation gap among respondents. A surprising 33% of those aged between 18 and 39 said they were more likely to drink the beer because of the promotion, the largest percentage of support among three age demographics.
Only 6% of those aged 65 years and older said the promotion would make them more likely to buy Bud Light, while 12% of those aged 40 to 64 years old said they were favorable to the ad.
Image Source: Rasmussen Reports Twitter video screenshot
Of the youngest demographic, 26% said they were less likely to purchase Bud Light, while those in the 40-64-year-old group were the least favorable to the ad with 53% saying they were less likely to purchase Bud Light.
The survey also found that a slight majority, 52% of respondents, believed that major corporations are paying too much attention to transgender issues. Only 18% said they were not paying enough attention to transgender issues.
The margin of error for the poll was +/- three percentage points.
Here's more about the Bud Light controversy:
Fans aren't buying Budweiser's new commercial after Transgender controversy
Like Blaze News? Bypass the censors, sign up for our newsletters, and get stories like this direct to your inbox.
Sign up here
Want to leave a tip?
We answer to you. Help keep our content free of advertisers and big tech censorship by leaving a tip today.