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Luxury watch company crafts blistering rebuke of transgender movement’s ‘assault on womanhood’
Image source: YouTube screenshot

Luxury watch company crafts blistering rebuke of transgender movement’s ‘assault on womanhood’

'What is a woman?'

Florida-based watch manufacturer Egard Watches — which has spoken up in defense of police officers in past advertisements — has created an ad spot in defense of biological women’s rights.

What are the details?

The video opens with footage of accomplished women, including female athletes and others, and shows women through the decades and even centuries fighting for equal rights.

"What is a woman?" the female narrator says. "Is women's history of achievements quickly being erased? Is a woman a feminine force of nature? Is a woman a sister, a daughter, a mother? Is a woman the wonder of childbirth?"

"Is a woman a caregiver?" the narrator continues. "Is a woman a warrior who fought for her place?"

The video continues, "Is that now being taken away, soon to be forgotten? Is that not worth protecting? And how long do we sit idly by and not stand for the sacred value of womanhood as it loses all meaning?"

"Because we believe that womanhood is a birthright," the narrator concludes.

What else?

In a statement provided to Blaze Media, Egard CEO Ilan Srulovicz said, “The overwhelming majority of Americans are appalled by Big Tech, Big Business, and Big Government’s coordinated campaign to erase the hard-fought gains earned by untold millions of amazing women in our society."

"Yet, almost nobody is speaking for them," Srulovicz continued. "We crafted an ad campaign that celebrates our grandmothers, mothers, sisters, aunts, and daughters, and everything they represent to paint a stark contrast to the lies we are all being told."

Srulovicz added, "The push for transgender rights is no longer about equality, it’s now a cleverly-crafted lie that comes at the expense of women. We ask all Americans to join us to speak truth.”


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Sarah Taylor

Sarah Taylor

Sarah is a former staff writer for TheBlaze, and a former managing editor and producer at TMZ. She resides in Delaware with her family. You can reach her via Twitter at @thesarahdtaylor.