See the Anti-Bloomberg Video the Head of the NRA Debuted at the Group's Convention

INDIANAPOLIS -- National Rifle Association Executive Vice President and CEO Wayne LaPierre will debut a short video with a message for former NYC Mayor Michael Bloomberg and his new $50 million gun-control push during the NRA-ILA leadership forum on Friday at the 2014 NRA convention.

That message? "Bloomberg is one guy with millions. We're millions with our 25 bucks. Let's see who crushes who."

TheBlaze has obtained exclusive early access to the video before LaPierre debuts it around 1:15 p.m. ET:

The group has also set up a website with a similar message:

(Source: screen shot)

The video is part of a membership push at the convention, which is expected to draw about 80,000 people.

UPDATE:

LaPierre introduced the video by calling it the group's "response" to Bloomberg. Raucous applause followed the clip.

"Together, we will stand as members of the NRA and we will stand and fight to take back our country!" he said before asking the audience to stand and another round of applause broke out.