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No matter how woke a company goes, it will never be woke enough.
And in light of recent events, this includes Bud Light.
“You never arrive,” Stu Burguiere comments. “All of these threats that stay out there against you remain there and, in fact, even get worse after you engage.”
“This is a lesson that all companies should be learning, and Dylan Mulvaney spelled it out perfectly,” he adds.
Mulvaney recently posted a video to social media in which the transgender activist claimed that he has been targeted after the Bud Light campaign — and said Bud Light has not reached out to him at all after the controversy.
“I was scared of more backlash and I felt personally guilty for what transpired, so I patiently waited for things to get better, but surprise, they haven’t really,” Mulvaney said, continuing, “and I was waiting for the brand to reach out to me, but they never did.”
Mulvaney claims that he’s been afraid to leave his house for months, as he’s been ridiculed in public and followed.
“I have felt a loneliness that I wouldn’t wish on anyone,” he added.
Stu notes that while he feels sorry for Mulvaney, and while Bud Light tried to appease LGBTQ+ activists by being “woke,” the backlash has the company backing away from Mulvaney. This now gives the activist the perfect opportunity to play victim — because Bud Light didn’t do enough.
“The desired position in our society now is to be the victim. It’s always been the opposite,” Stu says.
“Bud Light, a brand targeting frat boys, has a giant business. They step out of this for a second to honor the LGBTQIA2+ community,” Stu says, continuing, “they go out there and they destroy their business over this effort.”
“And what do they get from Dylan Mulvaney?” Stu asks.
They get burned.
“For a company to hire a trans person and then not publicly stand by them is worse, in my opinion, than not hiring a trans person at all,” Mulvaney said.
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